Why does Bananatag sometimes display an incorrect location?

There are a few factors that can effect location data in your tracked email metrics, and cellular data connections on mobile phones are typically more difficult to pinpoint than local internet connections.

Some recipients may also use proxies and have connections through another IP, so although they actually trigger an open from one region, it may appear as if they've opened your email from another country.

 

Location data should be used as an indication of an area, rather than an exact city.

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