What is the difference between an Open and a Click?

Opens are not to be confused with clicks!

An email open is triggered when a recipient loads your email and views the body of the message.

A click refers to a click on any of the links within the body of a tracked email, which are also automatically tracked by Bananatag.

 

If you're just getting started with Bananatag, you can test open and click notifications yourself!

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