Will measuring Read Time with Bananatag work for my organization?




Bananatag's Read Time feature is part of all current Internal Comms plans and shows you what portion of your audience glanced at, skimmed or read your internal newsletters and other emails.

In this article, you will learn:

    1. How Read Times Work
    2. How Read Time Data is Displayed in Bananatag
    3. What's Required to Capture Read Time Data


How Read Time works for employee emails


Here's how Read Time data looks inside an employee email report inside Bananatag


Read Time measures how long recipients view each email, by consistently connecting to the tracking pixel added to the email added by Bananatag, as long as the email is being actively viewed.


Read Time uses the same tracking pixel that's already a part of every email sent with Bananatag and the same technology that the platform already uses to measure how and when emails are being opened by employees. 

How Read Time data is displayed

Once Read Time events are recorded for an email you've sent with Bananatag, Read Time is immediately calculated and displayed on the email report, showing which portion of opens resulted in the email being glanced, skimmed, or read:


Email glances (<3 seconds) Email opens that result in the message being viewed for at least one second, but not more than two seconds are counted as glances.
Email skims (3-8 seconds) Email skims are recorded when a message is viewed for at least three seconds, but not more than eight seconds.
Email reads (8+ seconds) Emails opens that result in the message being viewed for more than nine 
seconds are recorded as read.


What’s required to capture Read Time data

Capturing Read Time metrics will work for most organizations using Bananatag. There are two main requirements for capturing Read Time data inside your organization:

    1. A subscription to a current Bananatag Internal Comms plan
    2. A recipient audience that is primarily using Outlook on Windows


A test of your organization’s email sending environment

To ensure accurate metrics, Bananatag will perform a test of your organization's sending environment, measuring the resulting Read Time data, and evaluating its reliability. This process happens transparently as you send regular emails.

 If you are interested in testing your system for Read Time, please contact your Account Manager.

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