In this article you will learn about:
Your Dashboard is the first stop when you log into your Bananatag account. This is a helpful guide to using it effectively.
Navigation Menu contains quick links to the following pages:
|Use the Date Selection menu to select the range of data displayed in the Dashboard. You can use a preset date range or select a custom range.|
Tracked Emails: The number of tracked emails sent for this account, in the selected time frame.
Average Unique Open Rate: Your unique open rate is based on unique opens of the emails sent during the selected time frame.
Average Unique Click Rate: Your average unique click rate is based on the unique clicks of each link in the emails sent during the selected time frame.
Note: Unique Open Rate and Click Rate are calculated differently depending on which platform you send emails from.
For emails sent from your inbox
Unique clicks and opens are based on the recipient’s device: when a recipient opens the email for the first time or clicks a link for the first time on a particular device, we register a unique open.
For emails sent from app.bananatag.com
Unique clicks and opens are based on the recipient’s Unique ID: when a recipient opens the email for the first time or clicks a link for the first time we register a unique open.
Engagement by Day
This graph displays the unique opens and clicks for all emails during the selected time frame. Hover over data points to see further details on the number of emails, the number of unique opens, and the number of unique clicks.
Engagement by Email: This graph displays the open and link click percentages for each email sent during the selected time frame. Hover over data points to see further details on the number of recipients, the percentage of unique opens, and the percentage of unique clicks.
Note: How to use Graph Navigation Tools
Zoom in and zoom out using the magnifying buttons.
Selection Zoom (binoculars button) allows you to click and highlight the section of the graph you want to zoom to.
Click and drag the graph using the panning button (arrows icon). This allows you to maintain your zoomed view while looking at other areas of the graph.
Reset the graph view by clicking the home button.
Export graph data using the download button. Graph data will be exported as a CSV file, and will include all graph data for the selected time frame using the data selection tool at the top of your dashboard.
|Device Type Opens Overview shows the percentage of opens attributed to both desktop and mobile platforms.|
|Tracked Emails displays all emails sent during the selected time period, along with the number of opens and clicked links per email. Click on any listed email to open a new page with additional information on the specific email.|
Reading Email Metrics
Increase Your Email Success Rate
Bananatag gives you powerful insight into the what, where, when and how of your email audience. The details on these metrics can be found below. With the information gathered you can determine everything from ideal sending time to what device type is getting the most opens.
You can view your email metrics further in two ways:
- Click on a specific email in your dashboard
- Click on ‘Emails’ on the top menu bar to locate and click the email you want to view
Below are the different sections that you will come across once you've selected the email you wish to explore:
The Details section contains the following information:
There are also buttons for the following:
Summary section provides you with the powerful insights needed to track your email engagement. This section includes:
|Locations tab generates a geographic heat map based on opens. Here you can zoom in using the + or - buttons in the bottom left or click the expand icon on a country to see cities where opens took place. You are given both totals opens in each country or city as well as what percentage of your total opens those represent.|
View tab displays exactly where your audience is clicking in your email. Displaying detailed information on the clicks so that you can see where your audience is engaging with your content.
|Surveys tab displays your audience's answers to any surveys you included in your email. Giving you both the anecdotal feedback and the statistical details from your surveys.|
View aggregated data — use our pre-generated reports or create your own. You can click the Reports tab to see a list of common handy preset reports or customize further.
Creating reports is easy. Follow the steps below to generate a custom report.
|In your dashboard, click on Reports at the top menu bar|
|Click on the New Custom Reports button|
|Choose a date range to search by selecting a start and end date|
|Add a metric you wish to view|
|Add a dimension(s) of the report you want to see|
|Choose one or several filters to refine your report|
|Click Generate Report||
You can name and save the report by clicking on the save icon at the top right of the page.
You can export a .CSV file of the report by clicking on the cloud with an arrow icon at the top right of the page.